Pure Fresh is a fully owned subsidiary of Planesa, a respected worldwide leader and pioneer in developing and growing premium fruits and vegetables. The company is widely recognized for its flavorful, high-quality berries.

As a third-generation, family-owned farm, Pure Fresh is admired for its sustainable and environmentally sound farming and post-harvesting practices and for its innovative packaging and marketing dedicated to consumer health and convenience.

In 2008 in Miami, Florida, the company established Pure Fresh to import and market its superior produce. Now sold under the widely-recognized Pure Fresh brand are fresh blueberries, raspberries, blackberries and strawberries, organic blueberries and blackberries, hand-trimmed French green beans and Brussels sprouts, sugar snap and snow peas, shelled English peas, and baby squash.

Pure Fresh specializes in hand-trimming and washing its fresh vegetables and packaging its ready-to-use berries and vegetables suited to the needs of demanding retail and wholesale customers. Pure Fresh has strict quality inspections and that only high quality products with good sizing and flavor reach our customers.

Pure Fresh/Planesa continues to expand its growing operations and now farms fresh produce not only in Guatemala but also in Mexico and Chile.